Situation
A large public university sought to analyze true effectiveness of promotional scholarships over time.
Findings
We analyzed deeper cohort patterns in client’s promotional scholarship programs.
Program retention: Scholarship-recipients vs. non-recipients
Continuing students as % of cohort size, online masters programs
Findings highlighted promotional scholarships were highly effective in motivating retention
- Applicants who are more motivated to begin with, opt to use promotional scholarships.
- An applicant’s choice to use a promotion likely a proxy for motivation.
- Once enrolled, these applicants then demonstrate higher retention and graduation outcomes.
Results
Insights resulted in fundamental changes and efficiencies in Marketing and Enrollment.
