About David

David Rheams, PhD

Associate

A practitioner at the intersection of academic research, corporate strategy, and product innovation. Currently serves as Senior Business Architect at Atlassian and Adjunct Professor at UT Dallas, integrating research with product development to build business strategies that drive revenue, retention, and responsible innovation.

Holds a PhD in Cultural Studies from George Mason University, with a focus on the intersection of science, software, and communication. Over 15 years of startup leadership experience at companies including LTK and ReachLocal, with a consistent record of scaling operations while maintaining a people-first approach.